Wednesday, January 6, 2010
What have you done for your customers lately?
I recently had the opportunity to invest in the education of a customer’s sales team. An industry audio conference was offered by one of the trade organizations my company belongs to. The topic was on new trends in the industry. I paid the $60 dollar fee to receive a call-in number to listen to the conference.
Then, it dawned on me. Why not share this presentation with one of my local distributors? I called the buyer and general manager and asked if they would be interested in learning about new industry trends in a audio conference presented by one of the leading authorities in the business. Best of all, it would be my dime. They accepted my offer and the next day we listened to the audio-conference together in their conference room. The customer chose one of their managers and four of their sales team to listen in. The audio conference lasted about 45 minutes with 15 minutes for Q and A.
The discussion after the audio conference was awesome. There was exciting conversation on how to grow the business and implement the information. The benefit for the sales team was they shared the information with their customers. This opportunity strengthened my relationship with these folks and I helped invest in their future success. A minor cost with a major benefit. I cannot wait until the next event to do this for another customer.
Then, it dawned on me. Why not share this presentation with one of my local distributors? I called the buyer and general manager and asked if they would be interested in learning about new industry trends in a audio conference presented by one of the leading authorities in the business. Best of all, it would be my dime. They accepted my offer and the next day we listened to the audio-conference together in their conference room. The customer chose one of their managers and four of their sales team to listen in. The audio conference lasted about 45 minutes with 15 minutes for Q and A.
The discussion after the audio conference was awesome. There was exciting conversation on how to grow the business and implement the information. The benefit for the sales team was they shared the information with their customers. This opportunity strengthened my relationship with these folks and I helped invest in their future success. A minor cost with a major benefit. I cannot wait until the next event to do this for another customer.
Subscribe to:
Posts (Atom)