Thursday, April 9, 2009

Presentations and PowerPoint

At an industry convention I recently attended I witnessed first hand how relying solely on PowerPoint can kill a presentation. The presenter was well versed on his topic. The pre-meeting promotion I read interested me. Here is where it went down hill fast. The presenter used the exact same wording in his PowerPoint as his handouts. This bored the audience to tears. The subject of the presentation was focused around an industry study with statistical material. People in the back of the room started to leave after the first few minutes. Eyes glazed over with that after lunch bloating that sets in. I felt bad for this industry expert who had the knowledge to share yet did not use the presentation or the technology to engage the audience with the passion I knew he had for the subject. I sat in the first row so I was stuck. Therefore, I used the opportunity to write notes to myself and ask how could the presenter have made this a more enjoyable experience for the audience? How could the PowerPoint technology be used to help not hurt the presentation?

First of all I would have created a structure in the PowerPoint and had some style to the presentation. One technique is to use the “Tell ‘Em” method of presenting. This begins with “Tell the audience what you are going to talk about, then Tell the audience, backing each point with facts, figures and information. Then, Tell the audience what you told them.” This would have set the stage. The presenter just jumped into the material. Images would have given a frame of reference to the audience since most folks think visually these days.

The presenter peppered stories from his experience with his own company throughout the presentation to back up the industry data. This was good, yet he could have made the stories more powerful with appropriate images that reinforced each point he was trying to make. The presenter also appeared to be anchored at the podium. To add interest the speaker could have walked around the room to connect with his audience. A remote clicker could have kept him mobile and not stuck advancing the slides. Moving around during the presentation could have kept the audience involved and awake.

Another issue was that the presenter spoke in a monotone manner throughout the entire talk. Using some vocal variety with the speech with some well place gestures would have added interest and given the listeners an opportunity to engage with the presenter. Sound bites or sound effects could have been added humor or helped make his points more vivid.

Bottom line; Technology is great, yet an interesting person with interesting information does not make for an interesting PowerPoint presentation.