Alli, Alex, Anna, Erin, Erica, Riley, and Will.
Seven high school sophomores between the ages of 15 and 16 years old that taught me, their 48 eight year old Facilitator, about Leadership. I got involved in the Hugh O’Brian Youth Leadership, (HOBY), by being an Optimist Club member. I wanted to see if I was up to the challenge of mentoring young people. I have been in business for 23 years as a Manufacture’s Representative, National Accounts Manager and National Sales Manager. I have been to dozens of Management Institutes and Leadership Conferences. I have read dozens of books, watched DVD’s and listened to motivational and leadership tapes. Nothing really impacted me like the four days I spent with these young leaders.
These Ambassadors were selected by their high schools to participate in HOBY. This leadership program is designed to motivate tomorrow’s leaders today. The premise of the program is to teach these young people how to think, not what to think. The HOBY program provides lifelong leadership development opportunities that challenge these Ambassadors to achieve their highest potential thorough self-identification and self development.
The four day event was held at the Colorado School of Mines in Golden, Colorado in the spring of 2007. Over two hundred and thirty young people participated from all over the state. The Ambassadors interface with leaders in business, industry, government, and education through seminars and workshops using a question and answer format on topics like the Genocide in Darfur, Business Ethics, Immigration, Volunteerism, Worldwide Hunger, Media and Education. My seven Ambassadors would then gather and discuss in depth these topics and look at all sides of the issue. The crown jewel of this program is the enthusiasm these young leaders will bring back to their communities and the changes they can make, in their country and throughout the world.
I received way more from these young people than I gave. I received hope for the future. I regained my optimism. I can see how these Ambassadors will be the important leaders of the future. One of the most rewarding portions of the whole experience was that I had a small hand in helping to select one of my Ambassadors to attend the World Leadership Congress in Washington DC. This is the highest honor an Ambassador can win. Over 500 participants will gather including Ambassadors from 30 countries and the heads of state and business to do this same type of event on an international scale.
I found the true meaning of leadership by working with these Ambassadors. Listening, learning, planning, taking action, going with the flow, the reevaluation of assumptions and beliefs and having fun. The biggest take away I received is everything starts and ends with us as individuals. It is our personal responsibility to be informed. I lived up to my own challenge to make a difference in a young person’s life, so can you. For more information on Hugh O’Brian Youth Leadership, contact them at http://www.hoby.org/
Wednesday, June 6, 2007
Wednesday, May 30, 2007
The Collection
My parents took my daughter to Disneyland in California many years ago. My daughter Melissa was about nine at the time. After a full day of fun and rides my parents and daughter walked down Main Street into a gift store. My daughter said to my Father, “Grandpa, look here I really need these for my collection.” Sitting on a shelf was a set of a dozen ceramic Disney characters, all shinny and smiling.
My Father said, “OK, pick one out and I’ll buy it for you.” How could a grandpa refuse? My daughter responds, “But Grandpa, I need them all to finish my collection.” My Father said, “Well, I’ll buy you a few now, and then, buy you some more later if you’re a good girl the next time we come here.” “But Grandpa I really need all these now.”
So what does my Father do? Of course he gathers all the characters up and buys them for his granddaughter. An hour later they are back at our house. They walk in the door and my daughter says, “Daddy, look what Grandpa bought me,” as she unfolds the paper around the figurines. One by one she unravels the paper and shows us her new friends. My Father says to my Daughter, “OK Melissa, where’s your other figurines so we can add them to your collection?”
I said to my Father, “What collection”? He said Melissa wanted these figurines because they would finish her collection of Disney characters? I started to laugh out loud. “Dad, I hate to tell you this, but you just bought her, the collection. She doesn’t have a collection of these figurines. We all laughed because my Daughter had just done the best selling job on her grandfather, who in my opinion is the best salesman in the world.
My daughter had persisted in her desire to get what she wanted. You could look at this story in a few ways, yet I choose to look at it from the perspective of a good salesperson. My Daughter told her Grandfather what she wanted. She had a burning desire to pursue her Grandfather to buy theses items for her. She persisted when he said, “OK, pick one out and I’ll buy it for you.” My daughter came back with, “But Grandpa I really need these now.”
Too often as salespeople we don’t know what we want or how to ask for it. We don’t do the four “P’s” - Prepare, Practice, Pursue, or Persist. This is a clear example of persistence on my Daughter’s part. It’s amazing how you can learn salesmanship for children. I can hear my own Granddaughter’s say, “Hey Grand Brad, I need…
My Father said, “OK, pick one out and I’ll buy it for you.” How could a grandpa refuse? My daughter responds, “But Grandpa, I need them all to finish my collection.” My Father said, “Well, I’ll buy you a few now, and then, buy you some more later if you’re a good girl the next time we come here.” “But Grandpa I really need all these now.”
So what does my Father do? Of course he gathers all the characters up and buys them for his granddaughter. An hour later they are back at our house. They walk in the door and my daughter says, “Daddy, look what Grandpa bought me,” as she unfolds the paper around the figurines. One by one she unravels the paper and shows us her new friends. My Father says to my Daughter, “OK Melissa, where’s your other figurines so we can add them to your collection?”
I said to my Father, “What collection”? He said Melissa wanted these figurines because they would finish her collection of Disney characters? I started to laugh out loud. “Dad, I hate to tell you this, but you just bought her, the collection. She doesn’t have a collection of these figurines. We all laughed because my Daughter had just done the best selling job on her grandfather, who in my opinion is the best salesman in the world.
My daughter had persisted in her desire to get what she wanted. You could look at this story in a few ways, yet I choose to look at it from the perspective of a good salesperson. My Daughter told her Grandfather what she wanted. She had a burning desire to pursue her Grandfather to buy theses items for her. She persisted when he said, “OK, pick one out and I’ll buy it for you.” My daughter came back with, “But Grandpa I really need these now.”
Too often as salespeople we don’t know what we want or how to ask for it. We don’t do the four “P’s” - Prepare, Practice, Pursue, or Persist. This is a clear example of persistence on my Daughter’s part. It’s amazing how you can learn salesmanship for children. I can hear my own Granddaughter’s say, “Hey Grand Brad, I need…
Friday, May 11, 2007
A Signature Story
Since moving to Colorado several years ago I have become a Colorado Rockies Fan. During the baseball season I attend as many Rockies games as I can. I often purchase some sort of memorabilia when I go to a game. Once I purchased an Official Major League Baseball with the Rockies Logo on it. What do you think I paid for this ball? $5.00 - $10.00 - $15.00? Actually I paid $2.50 at the Rockies souvenir store.
In my basement or “the mancave”, as my wife likes to call it, I have lots of baseball memorabilia. Baseball cards from my youth. Bobble Heads from stadiums I have visited. Pennants from different ballparks. And of course I have baseballs signed by some of the greats of the game. One of my favorite baseballs is from a pitcher. I looked up to him as a hero, when I was a kid.
This Hall of Famer had four no-hitters in four consecutive years.
A perfect game in 1965.
He won the Cy Young award for pitching three times.
He won the earned-run title five years in a row.
He won twenty-five or more games three times.
He had eleven shut outs in1963.
I am talking about Sandy Koufax.
Here’s a question? What's the difference between the Official Major League Baseball with the Rockies Logo on it and the ball signed by Sandy Koufax?
I would suggest that the difference is VALUE. The VALUE one assigns to something that is unique or different. Something that is outstanding or rare. That's what I would say you need to do in your business. You need to put your signature on what ever you do. You may buy in bulk and break assortments down to smaller resalable units. You may act as a banker by giving terms to your customers. You may be a consultant to your customers by providing them with the latest products and industry information. You need to add VALUE to whatever part of the channel of distribution you are in. VALUE is what the signature of Sandy Koufax adds to the baseball I have. Every time I hold that ball there is that little kid in me saying, Wow!!!. Now, do you provide that sort of VALUE to your customers? Do you provide them with, WOW!!!. If you are not, your competition is.
Batter up!!!
In my basement or “the mancave”, as my wife likes to call it, I have lots of baseball memorabilia. Baseball cards from my youth. Bobble Heads from stadiums I have visited. Pennants from different ballparks. And of course I have baseballs signed by some of the greats of the game. One of my favorite baseballs is from a pitcher. I looked up to him as a hero, when I was a kid.
This Hall of Famer had four no-hitters in four consecutive years.
A perfect game in 1965.
He won the Cy Young award for pitching three times.
He won the earned-run title five years in a row.
He won twenty-five or more games three times.
He had eleven shut outs in1963.
I am talking about Sandy Koufax.
Here’s a question? What's the difference between the Official Major League Baseball with the Rockies Logo on it and the ball signed by Sandy Koufax?
I would suggest that the difference is VALUE. The VALUE one assigns to something that is unique or different. Something that is outstanding or rare. That's what I would say you need to do in your business. You need to put your signature on what ever you do. You may buy in bulk and break assortments down to smaller resalable units. You may act as a banker by giving terms to your customers. You may be a consultant to your customers by providing them with the latest products and industry information. You need to add VALUE to whatever part of the channel of distribution you are in. VALUE is what the signature of Sandy Koufax adds to the baseball I have. Every time I hold that ball there is that little kid in me saying, Wow!!!. Now, do you provide that sort of VALUE to your customers? Do you provide them with, WOW!!!. If you are not, your competition is.
Batter up!!!
Wednesday, April 18, 2007
A Starfish Story
At the recent Optimist International Regional Conference in Denver, President Ronnie Dunn told a story about a little boy walking on the sea shore with his Father. As they walked along they noticed that there were thousands and thousands of starfish washed upon the beach. The little boy stopped and picked up a starfish and threw it back into the ocean. Then, he picked up another starfish and threw it back into the sea. His Father stopped the little boy and said you can't possibly make a difference to all the starfish on the beach." The little boy looked up to his Father and said, "I made a differnce to the one's I threw back." Honesty from the mouths of babes. Have you found that one starfish in your life you can make a difference with today-everyday? Look around. It may be just a random act of kindness or it could be something you already do, yet, you don't preceive it as special. Find a Starfish everyday.
Friday, April 6, 2007
Going with the Flow
Have you ever forgotten an important date or event?
I did. April 5 was my anniversary. My wife and I have been married for eight wonderful years. I had scheduled a meeting for that evening not even thinking about the importance of the date. I spoke to my wife several days prior and let her know that I had scheduled a meeting. She said, “O.K.”, and just assumed we would celebrate our anniversary over the weekend at a more leisurely time.
Then, a reminder opened up on my Outlook and it said, “It’s your anniversary.” Panic flushed through my being. “Oh crud! I’m in the dog house now.” Then, I received an e-card from my oldest daughter wishing my wife and I, “Happy Anniversary”. Again the feeling of, “I’m in trouble now”, came over me.
I immediately called the person I was to have the meeting with and asked if we could reschedule. Once I explained my situation we both had a laugh and they were gracious enough to reschedule. I then called my wife at work.
“Hi, Honey”, I said.
She started to laugh and said, “Did we forget our anniversary?”
“You forgot too?” I said.
“Yes, I just read Kristi’s e-card and laughed.”
She said, “We have both been so busy that we just forgot about it.”
“Can we make a date and go out to dinner?” I said.
“Sure”, was her reply. “How about going to the Renaissance Hotel for some Sushi and Jazz? Hazel Miller is playing tonight.”
“Awesome”, I said and we meet at after work.
I arrived at 6:00 o’clock and my bride was waiting. As soon as I walked in the door we both laughed and hugged and said, “Happy Anniversary.” We had a nice dinner and listened to some great music by Hazel Miller. If you ever get the chance to see Hazel you will be in for a treat. (http://www.hazelmiller.com/ ). She sings everything from the old standards, jazz, funk and rock and has a voice like velvet. She makes each song her own. She sang several songs to my wife and I and wished us, “Happy Anniversary.”
We ate, listened to some great music and had the best anniversary we have had to date. Not planned. Relaxing and fun. There are several morals to this story.
One, I have a saint for a wife and I am the luckiest guy around. Two, that not everything has to be planed and it can turn out to be wonderful. In fact, as I look back on some other events in my life, those that were the most serendipitous seem to have been the most memorable. Often going with the flow and making the best out of a situation will serve one better. Did I mention my wife is a saint?
I did. April 5 was my anniversary. My wife and I have been married for eight wonderful years. I had scheduled a meeting for that evening not even thinking about the importance of the date. I spoke to my wife several days prior and let her know that I had scheduled a meeting. She said, “O.K.”, and just assumed we would celebrate our anniversary over the weekend at a more leisurely time.
Then, a reminder opened up on my Outlook and it said, “It’s your anniversary.” Panic flushed through my being. “Oh crud! I’m in the dog house now.” Then, I received an e-card from my oldest daughter wishing my wife and I, “Happy Anniversary”. Again the feeling of, “I’m in trouble now”, came over me.
I immediately called the person I was to have the meeting with and asked if we could reschedule. Once I explained my situation we both had a laugh and they were gracious enough to reschedule. I then called my wife at work.
“Hi, Honey”, I said.
She started to laugh and said, “Did we forget our anniversary?”
“You forgot too?” I said.
“Yes, I just read Kristi’s e-card and laughed.”
She said, “We have both been so busy that we just forgot about it.”
“Can we make a date and go out to dinner?” I said.
“Sure”, was her reply. “How about going to the Renaissance Hotel for some Sushi and Jazz? Hazel Miller is playing tonight.”
“Awesome”, I said and we meet at after work.
I arrived at 6:00 o’clock and my bride was waiting. As soon as I walked in the door we both laughed and hugged and said, “Happy Anniversary.” We had a nice dinner and listened to some great music by Hazel Miller. If you ever get the chance to see Hazel you will be in for a treat. (http://www.hazelmiller.com/ ). She sings everything from the old standards, jazz, funk and rock and has a voice like velvet. She makes each song her own. She sang several songs to my wife and I and wished us, “Happy Anniversary.”
We ate, listened to some great music and had the best anniversary we have had to date. Not planned. Relaxing and fun. There are several morals to this story.
One, I have a saint for a wife and I am the luckiest guy around. Two, that not everything has to be planed and it can turn out to be wonderful. In fact, as I look back on some other events in my life, those that were the most serendipitous seem to have been the most memorable. Often going with the flow and making the best out of a situation will serve one better. Did I mention my wife is a saint?
Wednesday, March 28, 2007
Thusrday Mornings
It’s O’ dark thirty. My alarm clock explodes with noise. I set it loud so I do not hit the snooze button and role back to sleep. Then as the haze of the evenings slumber wears off I remember its Thursday morning. A smile roles onto my face and I get moving. My mind races and I can’t wait. Today, like every Thursday morning at 7:30 a.m. I meet my fellow Toastmaster’s at the Sil-Tehar Car Dealership in Broomfield, Colorado. Our group is known as the Ad-Liborators. I helped to Charter this group along with several other professional business people. This club is sponsored by the Broomfield Chamber of Commerce however it includes folks like me who are not members but, wanted to get better at what we do for a living. Listening and Talking.
It’s been said that people fear public speaking more than they fear death. I was never afraid of speaking in front of people, however I wanted to get better at it. I wanted to refine my skills and work on the nuances of speaking better and understand how to deliver my message clearly. The other reason for joining was to get enhance my listening skills. Not just hearing but, active listening. Too often we sales people spew information to a prospect when all they wanted to know is what time it was. Asking good, thought provoking questions, comes about by good listening.
Our morning meetings are pure magic. Our President, Nick is always dynamic, starting our meeting on time. He will make a few announcements pertaining to the Chamber of Commerce or let us know about an upcoming speech contest and we start. He introduces our Toastmaster for the day.
The Toastmaster runs the meeting and is responsible for picking a theme, introducing all the roles and speakers for the meeting. The Toastmaster introduces the Timer.
The Timer keeps track of the speech times usually 5 to 7 minutes long and holds up color cards to let the speaker know how close they are coming to the end of their allotted speech time.
Next, the Grammarian makes notes and reports back on who miss-uses the English language with such speech fillers as Um’s and Ah’s. The Grammarian also chooses a word of the day. This word is usually associated with the theme of the day and helps to expand every ones vocabulary.
Finally, the Joke Master starts off the meeting with a bit of humor. The Joke Master’s role relieves any tension in the room and leaves everyone with a smile on their face.
The Toastmaster then calls for the first speaker. We have a wide array of topics and speeches to listen to. We have new members just starting their first few speech’s to more experienced speakers who are amazing to hear. You never know what you will experience; however all the speeches are thought provoking, and interesting to listen to. As a beginning speaker your first speech is about yourself. A topic anyone can do. From here the basic speech book informs and gives pointers on speech structure and ideas, which are followed until you reach your tenth speech. At this point you have achieved your first milestone in Toastmaster’s. The Competent Toastmaster. Between each speech the Toastmaster will ask for comments to be written down and passed along to the speakers. These comments are another way to understand what worked and what did not.
Each of the three to four speakers are assigned an Evaluator who listens to the speech more critically. The Evaluator writes notes and comments for the Speaker relaying the good and poor aspects of the speaker’s presentation. Then after all the speakers are finished the General Evaluator will introduce the Evaluators who then give thoughtful comment to each speaker. Generally, the Evaluator will use a “sandwich technique” when giving comments. Simply this is some praise for some aspects of the speech. Some suggestions to improve areas that were not as fluid or that needs work and then finishing up with more positive comments. The Evaluators comments are timed and critiqued by the General Evaluator who gives their overall comments about the meeting.
The next portion of the meeting is the Table Topics. Table Topics is an opportunity for those that have no roles that day or that are not speaking a chance to extemporaneously speak for one to two minutes on any topic the Table Topic Master chooses. This exercise is a chance to think on your feet and work on your speaking skills. Depending on how the time is going there will be three or four Table Topic speakers.
At last we come to the calling of the vote for the Best Speaker, Best Evaluator and Best Table Topic participant. The names of the winners are called and ribbons are awarded.
This high energy one hour is often the catalyst for a productive day at work. It’s like a shot of Red Bull, Coffee and Adrenaline all in one. I urge anyone who wishes to enhance their speaking and listening skills to join their local Toastmasters Club. The cost is minimal and your presentation skills are guaranteed to be enhanced. Check for a club nearest you at http://www.toastmasters.org/
It’s been said that people fear public speaking more than they fear death. I was never afraid of speaking in front of people, however I wanted to get better at it. I wanted to refine my skills and work on the nuances of speaking better and understand how to deliver my message clearly. The other reason for joining was to get enhance my listening skills. Not just hearing but, active listening. Too often we sales people spew information to a prospect when all they wanted to know is what time it was. Asking good, thought provoking questions, comes about by good listening.
Our morning meetings are pure magic. Our President, Nick is always dynamic, starting our meeting on time. He will make a few announcements pertaining to the Chamber of Commerce or let us know about an upcoming speech contest and we start. He introduces our Toastmaster for the day.
The Toastmaster runs the meeting and is responsible for picking a theme, introducing all the roles and speakers for the meeting. The Toastmaster introduces the Timer.
The Timer keeps track of the speech times usually 5 to 7 minutes long and holds up color cards to let the speaker know how close they are coming to the end of their allotted speech time.
Next, the Grammarian makes notes and reports back on who miss-uses the English language with such speech fillers as Um’s and Ah’s. The Grammarian also chooses a word of the day. This word is usually associated with the theme of the day and helps to expand every ones vocabulary.
Finally, the Joke Master starts off the meeting with a bit of humor. The Joke Master’s role relieves any tension in the room and leaves everyone with a smile on their face.
The Toastmaster then calls for the first speaker. We have a wide array of topics and speeches to listen to. We have new members just starting their first few speech’s to more experienced speakers who are amazing to hear. You never know what you will experience; however all the speeches are thought provoking, and interesting to listen to. As a beginning speaker your first speech is about yourself. A topic anyone can do. From here the basic speech book informs and gives pointers on speech structure and ideas, which are followed until you reach your tenth speech. At this point you have achieved your first milestone in Toastmaster’s. The Competent Toastmaster. Between each speech the Toastmaster will ask for comments to be written down and passed along to the speakers. These comments are another way to understand what worked and what did not.
Each of the three to four speakers are assigned an Evaluator who listens to the speech more critically. The Evaluator writes notes and comments for the Speaker relaying the good and poor aspects of the speaker’s presentation. Then after all the speakers are finished the General Evaluator will introduce the Evaluators who then give thoughtful comment to each speaker. Generally, the Evaluator will use a “sandwich technique” when giving comments. Simply this is some praise for some aspects of the speech. Some suggestions to improve areas that were not as fluid or that needs work and then finishing up with more positive comments. The Evaluators comments are timed and critiqued by the General Evaluator who gives their overall comments about the meeting.
The next portion of the meeting is the Table Topics. Table Topics is an opportunity for those that have no roles that day or that are not speaking a chance to extemporaneously speak for one to two minutes on any topic the Table Topic Master chooses. This exercise is a chance to think on your feet and work on your speaking skills. Depending on how the time is going there will be three or four Table Topic speakers.
At last we come to the calling of the vote for the Best Speaker, Best Evaluator and Best Table Topic participant. The names of the winners are called and ribbons are awarded.
This high energy one hour is often the catalyst for a productive day at work. It’s like a shot of Red Bull, Coffee and Adrenaline all in one. I urge anyone who wishes to enhance their speaking and listening skills to join their local Toastmasters Club. The cost is minimal and your presentation skills are guaranteed to be enhanced. Check for a club nearest you at http://www.toastmasters.org/
Wednesday, March 7, 2007
Raising the Bar on Color
Recently my company exhibited at the Retail Packaging Association Tradeshow and Conference. One of the presenters was Leatrice Eiseman. Lee is known as America’s Color Expert. Her perspective is always candid and entertaining. Lee looks at color from many perspectives and she has helped companies from home textiles to high fashion with product development, logos, brand imaging, web sites, packaging point of purchase and any other application where color choice is critical to the success of the product or environment.
Lee is head of the Eiseman Center for Color Information and Training and executive director of the Pantone Color Institute. She has authored six books on color and is widely quoted in consumer publications and media outlets. I have listened to Lee’s presentation for the past three years and she always has some great information on color forecasting in the near and far term.
A thread that run’s through Lee’s work is her use of words which creates wonderful images in the mind. Her words evoke a sense of how the color will be perceived and how it interacts with the object in is on or the objects around it. Lee challenges the viewer to “raise the bar on color”. Lee states, “Look at color from the way others would and not necessarily what your likes or tastes are.”
Our perception of color is personal and subjective. Whether it’s selling a flower or a can of spray, we use words to evoke how we feel about a color. Below are some of the words that Lee used to communicate a hue. See if you can picture the color in your mind and if the words associated with it strengthen the image or the company it’s associated with.
Color - Words - Company
• Red - Expensive, Rich - Target
• Blue - Consistent, Integrity - IBM
• Green - Natural, Organic - Starbucks
• Yellow - Happy, Sunshine - McDonalds
• Orange - Vibrant, Stimulating - Home Depot
• Purple - Regal, Mysterious - Hallmark
• Brown - Earth, Comfort - UPS
• Black - Classic, Solid - Missook
• White - Clean, Brilliant - Apple
Thinking beyond the standard is what I like about Lee’s work. She challenges me to juxtapose colors and words to create new combinations and opportunities. This fresh translation inspires and helps to innovate. How can colors influence your products acceptance? What are you doing to get your products noticed or purchased, using color? Weather it’s breast cancer awareness, (pink) or AIDS awareness, (red), color evokes imagery that can make associations and statements about what our products are, how they can be priced and where they can be marketed. Have you “raised your color bar” lately?
Lee is head of the Eiseman Center for Color Information and Training and executive director of the Pantone Color Institute. She has authored six books on color and is widely quoted in consumer publications and media outlets. I have listened to Lee’s presentation for the past three years and she always has some great information on color forecasting in the near and far term.
A thread that run’s through Lee’s work is her use of words which creates wonderful images in the mind. Her words evoke a sense of how the color will be perceived and how it interacts with the object in is on or the objects around it. Lee challenges the viewer to “raise the bar on color”. Lee states, “Look at color from the way others would and not necessarily what your likes or tastes are.”
Our perception of color is personal and subjective. Whether it’s selling a flower or a can of spray, we use words to evoke how we feel about a color. Below are some of the words that Lee used to communicate a hue. See if you can picture the color in your mind and if the words associated with it strengthen the image or the company it’s associated with.
Color - Words - Company
• Red - Expensive, Rich - Target
• Blue - Consistent, Integrity - IBM
• Green - Natural, Organic - Starbucks
• Yellow - Happy, Sunshine - McDonalds
• Orange - Vibrant, Stimulating - Home Depot
• Purple - Regal, Mysterious - Hallmark
• Brown - Earth, Comfort - UPS
• Black - Classic, Solid - Missook
• White - Clean, Brilliant - Apple
Thinking beyond the standard is what I like about Lee’s work. She challenges me to juxtapose colors and words to create new combinations and opportunities. This fresh translation inspires and helps to innovate. How can colors influence your products acceptance? What are you doing to get your products noticed or purchased, using color? Weather it’s breast cancer awareness, (pink) or AIDS awareness, (red), color evokes imagery that can make associations and statements about what our products are, how they can be priced and where they can be marketed. Have you “raised your color bar” lately?
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